Welcome Dennis Bernstein, Tom & Sheri's new CEO!

The Team



My father, Tom is an entrepreneur from the Dallas/Fort Worth, Texas area. Tom loves to fly fish, play golf and spend quality time with friends and family. My mother, Sheri, is an interior decorator and the greatest mom in North America. She also loves to cut a rug at parties. My parents have been married 38 years and raised three kids. The Eudaly family likes both dogs and (some) cats, good music, the mountains, and living life to the full. We dislike most duck faces (except for real ducks’ faces) and all forms of ironing and wrinkled clothes.


When Austin Eudaly isn't creating the perfect natural wrinkle releaser as Founder of Tom & Sheri's "Iron in a Bottle", he is an entrepreneur, investor, and producer. He got his start in business in the energy industry and remains an adviser at Gallatin Natural Resources. He is creator and executive producer of the Uncommon Fellows documentary series. Austin co-founded Vouch Dating App alongside his friend and former ABC Bachelor Sean Lowe. He is the co-creator of the Rhapsody In Red Charity Ball which benefits Bryan's House and One Heart Project, a nationally restorative justice initiative that mentors at risk youths. Austin is a 5th-gen Texan and loves live music, road trips, cheese, big ideas and unwrinkled shirts.
Dennis Bernstein


Dennis Bernstein is the Chief Executive Officer (CEO) for Tom & Sheri's Products. He has a desire to make life easier for people, trying to solve consumer frustrations or unmet needs by building new, innovative products. Dennis has an extensive background within the consumer products space, working at some of the most rapidly evolving commerce and e-commerce companies. Most recently he led all new product innovation for Dollar Shave Club, and prior to that, worked for Procter & Gamble on the Gillette and Crest & Oral-B businesses, as well as the Olympics/"Thank you, Mom" campaign for both the London and Rio Olympic Games. In his spare time, Dennis enjoys spending time with his family and friends, coaching his kids' soccer teams, and exploring the world.


Heather Wilson is the Head of Operations for Tom & Sheri's Products. She is passionate about helping others and creating value for customers. Heather bares the scars of an iron burn from early in her professional life and, as an idealistic Enneagram 1, Heather knew there had to be a better way. She values efficiency and making the most of the time she's given- not ironing...in said free time, Heather enjoys good food, great friends, new experiences, and being active. She hopes to run her second marathon in 2019. Heather's favorite season is 'tee-ball season' when she's back on the field with the most amazing 4-7 year olds at Mercy Street Dallas. Did you know Tom & Sheri's gives back a portion of all proceeds to charities? Heather LOVES working here for many reasons, but this is at the top. She believes, like Dr. MLK, "The time is always right to do what is right."