The Team



[ The Inspiration ]
My father, Tom is an entrepreneur from the Dallas/Fort Worth, Texas area. Tom loves to fly fish, play golf and spend quality time with friends and family. My mother, Sheri, is an interior decorator and the greatest mom in North America. She also loves to cut a rug at parties. My parents have been married 38 years and raised three kids. The Eudaly family likes both dogs and (some) cats, good music, the mountains, and living life to the full. We dislike most duck faces (except for real ducks’ faces) and all forms of ironing and wrinkled clothes.


[ Founder - Son of Tom & Sheri ]
When Austin Eudaly isn't creating the perfect natural wrinkle releaser as Founder of Tom & Sheri's "Iron in a Bottle", he is an entrepreneur, investor, and producer. He got his start in business in the energy industry and remains an adviser at Gallatin Natural Resources. He is creator and executive producer of the Uncommon Fellows documentary series. Austin co-founded Vouch Dating App alongside his friend and former ABC Bachelor Sean Lowe. He is the co-creator of the Rhapsody In Red Charity Ball which benefits Cherish Uganda and One Heart Project, a nationally restorative justice initiative that mentors at risk youths. Austin is a 5th generation Texan and loves live music, road trips, cheese, big ideas and unwrinkled shirts.


Heather is the Head of Operations for Tom & Sheri's Products. She basically rocks at life and is passionate about helping others and creating value for customers and friends. On weekends, you can catch her running on the Katy Trail, relaxing with friends or volunteering as a coach for youth baseball games in West Dallas. She originally hails from the great state of Arkansas.


Mark is the Head of Sales and Business Development for Tom and Sheri’s Products. If he isn’t at Katy Trail Ice House, he might be exploring the wilderness as he overlands in one of his FJ Cruisers, camping or hunting in Missouri, or at the sporting clay course at Elm Fork. After graduating from Wheaton College (IL) and completing his football days, Mark spent the next decade in commercial real estate managing super regional retail sites all across the country. His enthusiasm for life is only challenged by his hatred of wrinkled clothes.